Who It's For
Built for studio artists, encaustic and oil painters, pigment nerds, art schools, and independent makers who want less guesswork and more control over every batch.
Instrument 02
Wax and Pigment
Wax & Pigment is a precision formulation app for artists, painters, and small-batch paint makers who create handmade oil sticks and pigment-based recipes.
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Formulate With Control
It helps you choose pigments, calculate oil and wax ratios, adjust stick firmness, estimate batch quantities, track materials, save formulas, and export clean recipe records.
The app uses real pigment data like oil absorption, color index, opacity, toxicity, and handling notes so your recipes stay consistent, repeatable, and safer to work with.
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Why It Helps
Keep every mix documented, measurable, and easy to repeat as your materials evolve.
Instead of rebuilding recipes from memory, you can iterate with clear data and make better material decisions faster.
02 Positioning & Messaging
The Problem With Current Positioning
"A simple pipeline for making oil sticks" is accurate but it speaks to process, not to the pain. The pain is: oil bar makers are currently managing recipes in notebooks, phone notes, spreadsheets, or just from memory. A batch goes wrong and they have no record of why. That is the emotional hook. The pipeline is the solution.
The New Positioning
Wax & Pigment is the studio companion for artists who make their own oil bars. Never lose a recipe. Never repeat a mistake. Know exactly what went into every stick you made.